A New Era for Luxury Assets: Family Offices Embrace Collectibles
Family offices are increasingly pivoting towards luxury assets and collectibles, reshaping their investment strategies in 2026.

Darlings, gather ’round and polish your monocles. It’s time to embark on a whirlwind tour of the crème de la crème of American luxury real estate. We’re diving into the glittering world of multimillion-dollar apartments, beachfront mansions, and hillside compounds that make up the playgrounds of the obscenely wealthy in New York, Miami, and Los Angeles. Buckle up, buttercups – it’s going to be a wild ride through the land of the free and the home of the outrageously priced.
Ah, New York City – the Big Apple, the City That Never Sleeps, and apparently, the City That Never Stops Building Ludicrously Expensive Apartments. Let’s take a stroll through the concrete jungle where dreams are made of… obscene amounts of cash.
First stop: Billionaires’ Row. This stretch of super-tall, super-skinny skyscrapers along the southern edge of Central Park is where the world’s elite come to roost – or at least park their money in wildly expensive pieds-à-terre.
The crown jewel of this glittering lineup is Central Park Tower, standing at a dizzying 1,550 feet. It’s so tall that residents on the top floors can probably wave hello to passing satellites. The penthouse, a triplex monstrosity spanning 17,500 square feet, was listed for a cool $250 million. Because nothing says “I’m doing well” quite like spending a quarter of a billion dollars on a place you’ll visit twice a year.
But wait, there’s more! At 111 West 57th Street, you can snag a unit in a building so thin it makes supermodels look positively rotund. It’s 1,428 feet tall and only 60 feet wide – perfect for those who want to experience the thrill of living in a glorified pencil. Just don’t sneeze too hard; you might topple the whole thing.

While the sky-high newcomers are making waves uptown, downtown New York is seeing its own luxury renaissance. In Tribeca, where every other person is either a celebrity or pretending to be one, converted warehouses are the hottest ticket in town.
443 Greenwich Street, lovingly dubbed the “paparazzi-proof” building, has become a haven for celebs looking to dodge the flashbulbs. With amenities like a 71-foot indoor swimming pool, a hammam, and a temperature-controlled wine cellar, it’s like a five-star resort, but with the added benefit of bumping into Taylor Swift in the lift.
Over in the West Village, 160 Leroy Street is making waves with its undulating façade designed by starchitect Ian Schrager. It’s the perfect place for those who want their home to look like it’s melting – a fitting metaphor for the state of your bank account after purchasing a unit here.
Let’s not forget Brooklyn, the borough that went from gritty to glitzy faster than you can say “artisanal pickle”. In DUMBO (Down Under the Manhattan Bridge Overpass, for the uninitiated), waterfront properties are fetching eye-watering sums.
One Brooklyn Bridge Park, a converted warehouse (sensing a theme here?), offers residents stunning views of Manhattan. Because nothing says “I’ve made it” quite like spending millions to look at the place you couldn’t afford to live in.
And in Brooklyn Heights, a 12,000 square foot townhouse recently sold for $25.5 million, breaking borough records. It comes complete with a three-car garage – perfect for storing your collection of vintage fixie bicycles.
Now, let’s jet down to Miami, where the beaches are hot, the nightlife is hotter, and the real estate market is absolutely sizzling. Pack your sunscreen and your platinum card – we’re going to need both.

Biscayne Bay is where Miami’s elite come to play, and boy, do they play big. At the Zaha Hadid-designed One Thousand Museum, you can live in what looks like a giant exoskeleton. Perfect for those who’ve always dreamed of living inside an alien spaceship or a particularly avant-garde lobster.
Not to be outdone, the Aston Martin Residences brings British automotive luxury to Miami’s waterfront. Because nothing says “I have more money than sense” quite like living in a building branded by a car company. What’s next? Gucci Condos? Rolex Rotundas? (Don’t laugh – someone’s probably pitching these ideas as we speak.)
South Beach, long known for its Art Deco charm and barely-there bikinis, is seeing a luxury renaissance of its own. The Continuum South Beach offers residents a slice of paradise – if your idea of paradise includes paying $50 million for a penthouse and rubbing elbows with Russian oligarchs at the poolside bar.
For those who prefer their luxury with a side of history, The Villa Casa Casuarina, formerly known as the Versace Mansion, was converted into an ultra-exclusive hotel. Now you too can sleep where Gianni once slept – for the bargain price of several thousand dollars a night. Gold-plated dreams don’t come cheap, darlings.
Coconut Grove, Miami’s oldest neighbourhood, is getting a facelift that would make a Beverly Hills plastic surgeon blush. The Grove at Grand Bay, with its twisting towers that look like they’re trying to do the salsa, has brought starchitect glamour to this storied enclave.
Meanwhile, at Park Grove, designed by Rem Koolhaas’s OMA, you can enjoy five acres of luxury amenities. It’s like living in a five-star resort, but with the added benefit of eye-watering maintenance fees. But who’s counting pennies when you’re living in paradise?

Last but certainly not least, let’s head to the City of Angels, where the hills are alive with the sound of money. From Bel Air to Beverly Hills, from Malibu to the Hollywood Hills, L.A.’s luxury real estate market is a glittering testament to the power of celluloid dreams and tech industry billions.
In Bel Air, where the air is rarefied and the real estate even more so, we find some of the most outrageous properties in the country. Take “The One”, a 105,000-square-foot megamansion that hit the market for a cool $295 million. With 21 bedrooms, 42 bathrooms, a 30-car garage, and its own nightclub, it’s less a home and more a small, very exclusive town.
Not to be outdone, a spec mansion on Airole Way was listed for $250 million. It comes with a candy room, a champagne room, and a decontamination shower. Because nothing says “I’m prepared for the apocalypse” quite like a mansion with more bathrooms than most hotels.
Beverly Hills, playground of the rich and famous, continues to live up to its reputation. On Billionaires Row (yes, they have one of those too), you can find mansions that make Buckingham Palace look like a quaint cottage.
The Spelling Manor, former home of television producer Aaron Spelling, spans 56,000 square feet. It has 123 rooms, including a bowling alley, a wine cellar and tasting room, and a beauty salon. Because heaven forbid you should have to leave your property for a trim and a mani-pedi.
In Malibu, where the Pacific crashes against the cliffs and the cliffs are dotted with architectural marvels, luxury takes on a distinctly laid-back vibe. But don’t be fooled – laid-back here still means eye-wateringly expensive.
Take the Carbon Beach section, lovingly dubbed “Billionaires’ Beach”. Here, tech moguls and entertainment industry titans battle it out for prime oceanfront real estate. Oracle co-founder Larry Ellison owns not one, not two, but ten properties on this stretch. Because when you’re worth $110 billion, why stop at just one beach house?
The Hollywood Hills, with their winding roads and stunning city views, have long been a favourite of Tinseltown’s elite. Here, midcentury modern masterpieces sit cheek by jowl with contemporary glass-and-steel edifices, each trying to outdo the other in the game of architectural one-upmanship.
Case in point: the Stanley House, a 20,000-square-foot palace in the Birds Streets neighbourhood. With features like a floating dining room, a champagne tasting room, and a wellness centre, it’s the perfect place for those who want to detox and retox without ever leaving their property.
Now that we’ve taken a whirlwind tour of these bastions of luxury, let’s examine some of the trends shaping the upper echelons of American real estate. Buckle up, darlings – it’s about to get even more ridiculous.
For years, the trend in luxury real estate was simple: bigger is better. Developers and architects seemed to be in a competition to see who could create the most outrageously oversized property. The result? Homes so large you need a golf cart to get from the master bedroom to the kitchen.
But there are signs that this trend might be (ever so slightly) reversing. Some buyers are realising that perhaps they don’t need a house with more bathrooms than the average small town. The pandemic has led to a desire for more intimate, manageable spaces. Of course, in this market, “intimate” and “manageable” still translate to “larger than most people’s entire apartment buildings”.
If there’s one trend that shows no signs of slowing, it’s the amenities arms race. It’s no longer enough to have a pool and a home gym. No, today’s luxury buyers expect their homes to come with features that would make a five-star resort blush.
Private IMAX theaters? Check. Indoor basketball courts? Obviously. Meditation gardens with on-call gurus? Why not? One Los Angeles mansion even came with a room dedicated to wrapping presents. Because nothing says “I’ve made it” quite like a room designed solely for encasing objects in decorative paper.
In a world where green juice is practically a currency, wellness has become the latest must-have in luxury real estate. Home spas, yoga studios, and meditation rooms are now as de rigueur as marble countertops and walk-in closets.
Some developments are taking this to extremes. In Miami, the Ritz-Carlton Residences Sunny Isles Beach offers a “Wellness Center” complete with a salt therapy room, a steam room, a sauna, and an ice fountain. Because nothing says “relaxation” quite like rapidly alternating between extreme heat and cold.

As technology advances, so too do the smart features in luxury homes. We’re way beyond simple voice-activated lights here, folks. We’re talking about AI systems that learn your preferences and adjust your environment accordingly, facial recognition security systems, and toilets that can analyse your… output for health abnormalities.
In New York’s 520 West 28th Street, designed by the late Zaha Hadid, a proprietary wellness system called “WELL” monitors and purifies the air and water and even adjusts the lighting to support residents’ circadian rhythms. It’s like living inside a very expensive, very chic spaceship.
Even the one percent are feeling the pressure to go green – or at least a very pale, expensive shade of green. Sustainable features are becoming increasingly common in luxury developments, albeit with a distinctly high-end twist.
Solar panels are being designed to blend seamlessly with high-end architecture. Geothermal heating and cooling systems are being installed in mansions. Some properties even boast their own water reclamation systems. It’s eco-consciousness for those who want to save the planet, but only if it doesn’t clash with their Fendi furniture.
As we conclude our tour of the rarefied air of American luxury real estate, one thing becomes clear: in New York, Miami, and Los Angeles, the only limit to luxury is imagination. And maybe building codes, but those seem to be more flexible when you’re dropping nine figures on a property.
From the glass towers of Manhattan to the beachfront palaces of Miami and the hillside compounds of Los Angeles, the luxury real estate market in these cities is a world unto itself. It’s a world where closets are the size of average apartments, where bathrooms outnumber bedrooms three to one, and where garages are designed to showcase Ferraris like fine art.
Is it excessive? Absolutely. Is it sometimes borderline ridiculous? Without a doubt. But is it fascinating? Unquestionably.
These properties, and the trends that shape them, offer a glimpse into a world most of us will only ever see through the pages of glossy magazines or the carefully curated squares of Instagram. They’re a testament to human ingenuity, architectural daring, and the eternal quest to one-up the neighbours.
So the next time you’re feeling down about your modest two-bedroom flat, just remember: somewhere out there, someone is agonising over whether their new $50 million penthouse has enough room for their collection of rare Himalayan mountain goats. Suddenly, your place doesn’t seem so bad, does it?
And who knows? Maybe one day you’ll find yourself sipping champagne in your own glass-bottomed pool, 50 stories above Manhattan, wondering if you should have sprung for the helipad after all. Until then, we can all dream. And maybe start saving up for that deposit. Only another 999,999 avocado toasts to go!

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