Direct Investment Trends Shaping Family Office Strategies
Explore how direct investment trends are transforming family office strategies in 2026, driving flexibility and innovation in capital allocation.

Anthemis sees the future state of financial services as embedded, augmented and ubiquitous. Rather than finance being discrete, Anthemis believes it is becoming an intimate part of the products and services that drive our economies — an often invisible but critical societal infrastructure, similar to today’s communications or energy infrastructures. Anthemis sees a world where finance is embedded deep inside the workings of our businesses and economies, powering the lives and progress of citizens and businesses rather than being a service consumed independently. Within the white paper, the firm reveals what embedded finance is, the role it has within the economy and areas of opportunity for embedded finance.
Download the Embedded Finance white paper to learn more.
Anthemis is a leading global venture investment firm focused on fintech with $410m+ in assets under management. Anthemis invests in and builds early stage fintech companies they believe will significantly impact the financial services industry. Since 2010, Anthemis has made more than 90 investments and we bring 150+ years of financial services expertise. Anthemis offers strategic benefits for LPs in addition to generating compelling risk adjusted returns.
Contact Johnita Mizelle, Head of Investor Relations and Ecosystem Development, North America at johnita@anthemis.com for questions related to the white paper.

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