Charlotte Luer

Charlotte Luer is the Editor in Chief for Family Office Networks and a Managing Director for the Naples Family Office Association, an organization that provides information, opportunities and investment resources to substantial families, individuals and the top advisors who serve them in Naples, Florida.

Ms. Luer is Chief Executive Officer of LJH Financial Marketing Strategies based in New York and Naples, Florida. She has 25+ years of experience in financial marketing, branding strategy and consulting. Her expertise includes educational and thought leadership roles and expansive, on-going marketing campaigns for Fortune 500 companies, multi-billion dollar hedge funds, private equity funds, trust companies, asset management firms, banks and family offices. Her consulting work on behalf of multi-family offices and other high profile financial industry clients has led to significant revenue growth and earned her a high level of respect in the financial services industry.

Previously, Ms. Luer was Senior Vice President of Public Communications Inc., one of the largest independent public relations agencies in the United States. She earned a B.S. in Journalism and an M.A. in Communications, both with Honors, at the University of Florida. In addition to her communications studies, she concentrated in statistics and Latin American Affairs. She was named Graduate Research Student of the Year, and later worked as an adjunct professor at the University of Miami and the University of South Florida where she taught college courses in journalism and public relations. She is a member of the Public Relations Society of America, the New York Junior League, The League Club of Naples and Greater Naples Leadership.